Landing pages are standalone pages focused on converting leads into pure business and making a real-time profit. Planning, designing, writing and presenting a landing page can have a great impact on conversion rate. Although there are numerous strategies to make this happen, it might not work the first time as expected, and so we need to analyze the glitches and act on it. Mobile-centric layout, distractions due to clutter, lack of compelling offers on product and services or irrelevant information can lead to a big fail. If your website is just driving traffic and the conversion rate is still low, a landing page is what your brand is missing out.
It has been proved that a typical landing page converts between 1 percent and 3 percent. A landing page is a crucial element of web design as it has special traits designed for conversion. Although there is no exact recipe for whipping up the perfect landing page, we can still use certain design techniques to make it look aesthetically pleasing and functional. A landing page is a little bit of everything to look enticing enough to divulge relevant information. Being one of the top players in best landing page designing services India we have the best landing page designers in our team.
Generate data and insights
Analyzing your landing page performance can provide you with some great insights. These valuable insights are amalgamation of strengths and weaknesses of your lead generation efforts. This is a core benefit of a landing page, as it can contribute to prioritizing which pages offer test, improve and optimize. Hence, it helps you make better marketing decisions. Aggregate important data which includes:-
- Overall effectiveness of your landing pages
- Elements which needs to test and optimized
- Understanding how individual landing pages are converting over time
- Individual marketing offers (eBook, whitepaper, webinar, trial kit etc)
Improve paid search campaigns
If landing pages are coupled with effective paid search campaigns it can improve engagement for your business. The significant features best PPC companies can provide are something that you simply can’t ignore. Only an ace PPC expert can successfully exceed your expectation as they are Google adwords specialist and trained in handling challenges.
Paid search campaigns are supposed to be planned according to the tone of your brand and target audience.
If you are still wondering how it works, see through this best practices that we apply to reach the goal:
- PPC landing page should be to the point while using keywords
- Content should be target oriented and not for general public
- Catchy headlines and unique images
- Set priorities while planning strategies
- Update with likes, shares and followers
- Compelling call to action
Grow your email list
It’s time you get smart about email list as it invites subscribers who can be easily converted. A well designed landing page can communicate your offer clearly and further encourage signups. Email marketing is the key to add landing page functionalities like getting a response and convert it. This can elevate sales and bring more loyal customers.
Improve Brand Awareness
A perfect landing page is a combination of style, appearance and feel. Consistent branding using landing page can improve brand awareness. When you are focusing on brand awareness through landing page, you’re targeting new prospectus. They are unfamiliar with your products and services and hence, engage them with consistent promotional advertising and informative content. Create successful ad campaigns with the help of a social media specialist to communicate with the audience and attract them. We discover and implement the best possible approach to develop the brand recognition that you yearn for your business.
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