Mobile App Marketing Agency

Introduction to App Marketing

Understanding fundamental app analytics is carried efficiently by mobile app marketing agencies.

The Real purpose for collecting all these data points is because they are actionable. You could spend weeks making strategic changes to your app infrastructure or UI/UX design, but if you want to take immediate action, app marketing is the right decision.

What is mobile app marketing?

There are two types of mobile app marketing:-

1. When you advertise to people on third-party apps and websites
2. To drive more revenue and engagement from the people who already use your app

How will you make this happen?

Through different channels are given below:

1. Push Messages
2. In-App Messages
3. Inbox Messages
4. Geo-Push Messages

Push Messages are simple but effective

These are messages delivered to your user’s home screen while using a different app or feature. They typically tend to distract and re-engage users through directing them to desired updates, coupons, offers, etc. These should be a short and sweet message which won’t smother them. It’s a very fine line between not enough and too many push notifications. Put yourself in their place and try not to annoy them. If the user allows, notifications can also appear on the lock screen until the user swipes the message or opens the message.

In-App messages is basically a call-to-action

These are messages that are sent to the user while they’re using your app. This is important because not only do you have complete control of the copy, you can also customize the styling to match your theme or make it calls-to-action. Second, advantage is that the user is already engaged with your app. If the user sees you as relevant then he/she is more likely to respond.

Inbox Messages are never out of style

Inbox message stays for a defined period of time in the app and therefore, the content is available for users to peruse on their own time. Inbox messages are ideal for sending coupons or announcements. Often, these messages will increase the likelihood that a user will convert by saving these incentives for an extended period of time. Inbox also allows for a deeper engagement through customizable messages based on the user’s needs.

Geo-Push Messages can attract more customers

Geo-Push messages allow you to deliver real-time notifications to your users based on their location. For instance, if you are a retail brand with clothing stores, you may have to leverage geo-push messages to draw users into the store, by notifying them about a current sale/offer as they walk by the store.