Introduction to App Marketing
Understanding fundamental app analytics is carried efficiently by mobile app marketing agencies.
The Real purpose for collecting all these data points is because they are actionable. You could spend weeks making strategic changes to your app infrastructure or UI/UX design, but if you want to take immediate action, app marketing is the right decision.
What is mobile app marketing?
There are two types of mobile app marketing:-
- When you advertise to people on third-party apps and websites
- To drive more revenue and engagement from the people who already use your app
How will you make this happen?
Through different channels are given below:
- Push Messages
- In-App Messages
- Inbox Messages
- Geo-Push Messages
Push Messages are simple but effective
These are messages delivered to your user’s home screen while using a different app or feature. They typically tend to distract and re-engage users through directing them to desired updates, coupons, offers, etc. These should be a short and sweet message which won’t smother them. It’s a very fine line between not enough and too many push notifications. Put yourself in their place and try not to annoy them. If the user allows, notifications can also appear on the lock screen until the user swipes the message or opens the message.
In-App messages is basically a call-to-action
These are messages that are sent to the user while they’re using your app. This is important because not only do you have complete control of the copy, you can also customize the styling to match your theme or make it calls-to-action. Second, advantage is that the user is already engaged with your app. If the user sees you as relevant then he/she is more likely to respond.
Inbox Messages are never out of style
Inbox message stays for a defined period of time in the app and therefore, the content is available for users to peruse on their own time. Inbox messages are ideal for sending coupons or announcements. Often, these messages will increase the likelihood that a user will convert by saving these incentives for an extended period of time. Inbox also allows for a deeper engagement through customizable messages based on the user’s needs.
Geo-Push Messages can attract more customers
Geo-Push messages allow you to deliver real-time notifications to your users based on their location. For instance, if you are a retail brand with clothing stores, you may have to leverage geo-push messages to draw users into the store, by notifying them about a current sale/offer as they walk by the store.
App store optimization with reputed mobile app marketing services include :
- Market Positioning
We identify the exact positioning of your app inside the app stores by performing App Store competitor research determining the categories and search terms most common to your app and industry.
- Keyword Optimization
We complete app store title, keyword and search terms analysis to identify the keywords and title tags that will generate the maximum number of organic search from targeted users and rank your app for specific target keywords.
We prepare content with keywords, which will be a compelling app store description and has a brief and clear outline to your app’s key features, engaging users into buying the primary value proposition(s) of your app, and persuades them to download it.
- Apple and Android
We are professionals in implementing ASO for both the Apple App Store and Google Play Store. Depending on your requirements our ASO service can be for either one or both App Stores.
Many mobile app marketing services in India pay attention on remarketing and retargeting.
Utilizing the first-party data from a non-mobile channel in order to get customers to download and engage with your mobile app.
Showing ads to people who have already downloaded your app, and pushing them further down your customer funnel.
24/7 Professional Service Support
We are dedicated to provide the highest quality services through our responsive technical team, so do you have any questions regarding our services we are ready to help you out.