Why choosing the right font is important for your business?

Why choosing the right font is important for your business?


Why should You Choose The Right Font For Your Website?

Great design is a vital component of a website. Matter of fact even the best content needs to be complemented by a design that enhances the strength of communication. When both the design and content blend together, your website works great to communicate well in conveying the information the right way. Therefore choosing the right typeface for your designs is very important because it helps contribute to your conversion rate and lends an emotional feel to your readers.

What Is The Difference Between Font And Typeface?

A typeface is a sort of alphabet and other corresponding accessories like numerals and punctuation that have a common design. For example, Helvetica is one of the best examples of typeface wherein you have Helvetica italic, and Helvetica italic 10-point is a font. The font is a set of printable or displayable text characters available in specific styles and sizes.

What Is Typography?

Typography is all about fine-tuning the text within the design while creating compelling content. Your website looks attractive and oozes aesthetic value only when the typography is set in the right tone. Henceforth, typography works well to ensure a great user experience.

Where All You Need Good Typography?

At the basic level, Typography is the art an expert designer uses in arranging typefaces or the business fonts of vivid combinations in designing the following

  • a website
  • brochure
  • print designs
  • books
  • computer graphics
  • Bill Boards
  • Blog Posts
  • Magazine Ad
  • Newsletters
  • Interface

What Are The Different Elements Of Typography?

There are eight basic universal typographical design elements to consider before you revolutionize any design project:

  • Typeface
  • Hierarchy
  • Contrast
  • Consistency
  • Alignment
  • White-space
  • Colour

Typeface: There are three basic kinds of typefaces like serif, sans-serif, and decorative. You can either choose to use a maximum of three fonts for your design project or at the most two are also good to go. It keeps your project design uncluttered and simple.

Hierarchy: With Hierarchy, you can keep your ideas organized and categorical so that the viewers can always have a good reading experience. A typical example is a website with a title on top of the page with a large header and the main navigation pages with a smaller font.

Contrast: You can make your text more eye-catchy and interesting with contrast and give a meaningful appearance

Consistency: This is the key principle for the typography wherein you need to follow using the same font styling for the same information. It’s always wise to choose a hierarchy of styles and stick to it to keep up with the overall theme of the design.

Alignment: this refers to the orientation of every element of your design with other elements in some way that looks pleasing to your eyes. White space: To have clear margins white space around the objects or text is necessary. Using empty spaces helps provide some breathing room for the text and look even more stylish.

Colour: Make sure you choose the right colour and follow it up with maintaining the hue, saturation (colour brilliance), and value (lightness or darkness of the colour) that makes your text easy to read.

Reasons Why Choosing The Right Font Is Important For Your Business?

To Grab The Viewer’s Attention:

The attention span of people is decreasing at a faster pace and it now dropped to a few seconds. Needless to say, that brand has to use the shortest period to grab the attention of their target customers in that fraction of time. An expert designer has to use the power of typography to catch the eye immediately. You can use different types of typefaces to create unique designs. Designers today use even the latest kinetic typography to draw viewers’ attention

Helps Recognize Your Brand

Your viewers or audience identify your brand only with the logo that you create. So, you will have to use the right font to create a strong visual impact of your brand to make sure your visitors keep in memory for a long time. Most business logos are typography-based. Choosing recognizable typography and specific typefaces is a must to have your brand recognized.

3. Establish Value And Tone To Your Brand

Typography is the first design element that sets the value and tone for your brand. Each typeface that you choose has the power to represent your business in terms of what you do and what sets your business apart. This is the reason why there are many kinds of typefaces that lend different moods and effects to a design. Your audience understands a design by grasping the message it gives. So the designers you choose incorporate the fonts that set the tone to present and convey your brand’s message. For example, when you choose Sans-serif typeface, it is just simple, easy to read, and also modern. Sans-serif is often preferred for logo designs whereas serif is used for content such as books and blog posts.

4. Create Harmony

Your Web designers use typography to ascertain harmony in a design or a web page. You can create harmony and artistic effect on your web page by using typography. So, aligning the font with the correct proportion lends your website a clean and uncluttered look and flawless presentation.

5. Give Personality to your website

As content is said to be the voice of your website, the typography you choose gives personality to a design. You can make your web pages look playful, straightforward, or welcoming, with the strategic use of typefaces. You can use a wide range of typefaces to reflect your brand’s traits.

Final thoughts: Apart from the above benefits, typography also reflects professionalism and helps market your website better. Choose professional web designers to have an elegant and highly functional website that actually works for you. We at Vinutnaa have seasoned web designers to create websites that meet your needs and help your business grow. Get connected today.