What Are the Must-Have Digital Marketing Tools in 2022?

What Are the Must-Have Digital Marketing Tools in 2022?

Digital marketing is growing rapidly and digital marketers are familiar with the multitude of tools, apps, and platforms, out there to help take your digital efforts to the next level.

We have gathered some of the tools so that you will consider adding them to your digital marketing tool kit.

1. SkedSocial

It is an all-in-one Instagram tool that allows you to visualize, schedule posts, and plan your feed while also publishing to Facebook, Instagram, Twitter, Snapchat, TikTok, and LinkedIn.

One of the key features of SkedSocial is that it can schedule Instagram carousals and stories automatically.

Managing social media accounts is a hassle of logging in and logging off but SkedSocial looks this for you so you don’t need to have any notifications or reminders.

2. Hashtagify. me

This is a Twitter hashtag tracking tool that helps you in finding the best hashtags to reach your audiences and deliver your suggestions. It also helps marketers to monitor branded hashtag performance and identify Twitter influencers.

3. MailChimp

This is the classic all-in-one marketing tool and email marketing platform that allows you to manage your mailing lists, nurture, automate your entire marketing, and also helps to create custom email templates.

4. Hubspot

This is a high-profile tool that focuses on inbound marketing and helps to build a solid content marketing strategy. This is a great tool that helps you with everything from curating content to optimizing it as well as social scheduling and email automation systems.

5. SEMrush

The SEMrush tool is used to rank data online and keyword research including the metrics such as cost per click and search volume. The platform also collects information about gathering keywords online from bing and google. It is also specialized in competitor analysis, keyword research, and Google Ad campaign optimization.

The platform also slows you to enhance your online visibility and discover other marketing insights.

6. Ahrefs

Ahrefs is a web crawler that helps to highlight weak areas of your website, discover keyword rankings, interrogate backlinks, and measure SEO health. You can also use Ahrefs to do keyword research for YouTube, Google, and Amazon.

7. Google Analytics

Google Analytics is web analytics offered by Google. It helps to track and report website traffic allowing you to identify patterns and trends in how visitors engage with your website.

Available features enable analysis, data collection, monitoring, analysis, visualization, integration, and reporting with other applications.

8. Google Ads Editor

It is a free tool used for managing google ads campaigns that allow you to make changes in google ads campaigns offline and then you can upload changes to the platform. This tool is useful for google ads accounts with multiple campaigns and a list of ads and keywords allowing you to use bulk editing to multiple changes quickly.


There are some of the most commonly used and must-have tools in digital marketing. Vinutna IT Services is one of the leading digital marketing companies in India that provides digital marketing services such as SEO, SMO, Google Ads, Content Marketing, and many more. Schedule a call today.